Senior UX Writer. Etsy

July 2021 - present​

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•Lead writer for the Help Me Buy team

•Work closely with data analysts and researchers to conduct qualitative and quantitative research, such as surveys and A/B testing, to create copy that’s human, supportive, and forward-thinking.

•Plan, write, edit, test and improve UX copy, including interface language, product names, navigational nomenclature, in addition to in-product education and marketing content.

•Think through projects strategically and creatively, from idea through production, working cross-functionally with partners in research, data analytics, marketing, design, product, and engineering.

•Help strategize, implement, and maintain a consistent content strategy throughout the seller product experience, deeply understanding how sellers interact with Etsy, using data to inform decisions, and building alignment between UX and marketing content.

•Co-lead the development, communication, and implementation of a UX copy style guide, working with copywriters on our buyer team.

•Craft storyboards, mockups, and task flows to effectively communicate UX content ideas.

•Observe and understand research and market insights to create copy that’s human, supportive, and forward-thinking.

•Build collaborations and mentor other content and copy creators.

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Principal Content Designer. Capital One

April 2020 - July 2021

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•Writes brief, persuasive, on-task copy that engages users and facilitates understanding throughout the customer journey (header/subhead copy, CTAs, email, push, SMS, FAQ, etc.)

•Partners with Product + Design to co-own and drive content that meets our Editorial + Brand Standards

•Developed a language style guide to act as a “source of truth” for the Design and Research teams

•Work with the Research team to understand customer needs and define what information is needed throughout the user experience through card sorting and tree testing, as well as usability and empathy studies

•Work with several different work-stream leads to ensure a consistent, cohesive content strategy throughout the entire platform experience

•Ensures all content in our business portfolios is clear, easy to understand, and written in natural, user-centered language in a consistent voice and to

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Senior UX Writer (Contractor). Walmart

Sept 2019 - April 2020

 

•Supported the associate side of our online grocery pickup app

•Used personas, mental models, and customer insights to inform copy

•Implemented consistency in messaging across various departments and features, ensuring cohesive narratives while upholding brand voice and tone

•Adhered to Web Content Accessibility Guidelines (WCAG) in drafting and revising copy

•Took stakeholder feedback into account, and proposed alternatives as necessary

•Contributed to the team’s content style guide

•Visited our Walmart locations to research and provide usability feedback to my product teams

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UX Writer II. Cvent

Aug 2019 - Sept 2019

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UX Writer I. Cvent

​May 2018 - Aug 2019

 

•Collaborated with 22 sprint teams to write easy-to-understand user interface text 

•Provided a vision for our product content across all platforms 

•Provided leadership to the content strategy and UX teams to ensure content meets both business objectives and user’s needs 

•Gathered, prepared, and wrote product documentation and new release highlights for clients 

•Reviewed, edited, and developed internal processes and documents 

•Improved the application through content reviews and user testing 

•Researched and provides usability feedback to my product teams 

•Assisted in maintaining an application content style guide 

•Worked closely with the localization team to make sure content translations are done correctly and efficiently

 

 

Content Writer. TEKsystems

​Nov 2016 - May 2018

 

•Supported all phases of the proposal process including content management (content review, new content creation) and response design/development

•Developed new proposal response content and graphics storyboarding.

•Supported marketing communications team to develop relevant marketing collateral and blog posts.

•Supported proposal operations by copy editing to ensure the development of high-quality responses in a timely manner 

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Content Strategist. Ernie's Place

Freelance

​May 2014 - Nov 2016

 

•Started off as an intern

•Created various content for menus, event banners, and social media posts for a bar/restaurant

•Made recommendations to improve content process and content previously being used

•Collaborated directly with the owner and manager to strategize future content