Project | 01
Microsites are small websites that hotel venues can create to promote their venue on Cvent's Supplier Network.
So what was the problem? Venues had a "Profile Page" on Cvent's website where their hotel was featured, but it offered limited customization options with design and content that hadn't been touched in years. The lack of a good user experience had a negative impact on the sales process.
What was the goal? We wanted to create a self-service platform where venues could create their own venue websites and increase their visibility to tens of thousands of qualified planners looking for venues. We called them Microsites.
How I helped: I used empathy, logic, and user research to influence my content choices when naming drag-and-drop widgets, creating error messages, and designing button text. I directly collaborated with user research to discover what content worked well in the old design and what needed to be updated.
Let's check out some text
When creating widget names, I conducted A/B testing to be sure we were using the correct terms. Localization also needed to be taken into account, so I kept the widget names as short as possible so languages like German wouldn't have long, awkward text in their widgets.
Onboarding is the first thing a user goes through when using your product. That's why it's the most important. I wanted to help the user create their first Microsite with ease so I used simple, short, and easy-to-understand copy. While I had to deliver the bad news that their template is permanent, I softened the blow by telling them not to worry and that we can customize their template next.